Comments on: Day 21 – Easy Come, Easy Go

By: julieross

julieross — Thu, 08 May 2008 13:21:43 +0000

That does sound right up my alley…the problem being, I just cannot bear the thought of having to be at an office. I suppose that would include a lot of outside meetings, but wonder if it is more corporate than I am up for. Love you for the thought.

By: jelizabeth

jelizabeth — Thu, 08 May 2008 12:51:36 +0000

It’s a fairly new field, and often it’s part of a development/fundraising office. Basically , cause-related marketers handle corporate sponsorships of nonprofit programs and events. So, those companies that sponsor Walk for Hunger? A cause-related marketer lined that up and negotiated it. The company underwrites parts of the event, and for that, they get to associate themselves with an excellent cause. Also, you know how you see American Heart Association logos on cereal boxes? Again, cause-related marketing. Cheerios gets to be associated with AHA, and AHA gets some sort of donation from Cheerios.

By: jlr

jlr — Thu, 08 May 2008 01:59:32 +0000

Hmmm…is that just being in the marketing dept of a non profit or is it more complex than that? And did I just sound like a moron?

By: jelizabeth

jelizabeth — Thu, 08 May 2008 01:56:55 +0000

Regarding your career restlessness, have you thought much about combining your sales savvy with your commitment to philanthropic causes, and going into the field of cause-related marketing? You’d be great at it.

By: julieross

julieross — Thu, 08 May 2008 00:47:50 +0000

I will…just need a little time to get back into the swing of things..

By: Martha Wishart

Martha Wishart — Thu, 08 May 2008 00:03:49 +0000

Glad you enjoyed the “j-cation” and your boys survived. Don’t forget to e-mail me about vietnamese sometime soon!